Pages

Wednesday 2 September 2015

Google will become t.he alphabet

Google will become part of a new company Page and Brin
google alphabet announcement
Google is creating a new parent company Alphabet, designed to combine all of the projects into a single structure. To head the new corporation, Larry Page and Sergey Brin will be engaged in innovative developments, and Google will control the current head of the company's projects - Sundar Pichai.

Google Inc. is changing the operating structure and creates a new parent company Alphabet Inc. This was stated in the official blog of an hour after the close of trading in New York on Tuesday night, Moscow time.

Alphabet will include not only Google, but the lab and pilot projects Google X, a venture fund Google Ventures, the company's research WIng and Calico, and even a number of companies and startups, previously owned by Google.

Bloggers have already noticed that the total number of Google products is so high that one almost entirely possible to make the English alphabet.

Large-scale transformation of the touch and the company's management. Alphabet will lead the co-founders of Google, Larry Page and Sergey Brin, and Google will become the new leader Sundar Pichai, who previously held the position of Product Director.

After the reorganization of the management structure in autumn 2014 Google Pichai already manages search products, maps, social network Google+, operating system Android, the browser Chrome, Google Apps app store and all advertising products.

Larry Page said recently Pichai has grown professionally and is ready to take up a new post.
"I was very lucky that such a talented person will drive a little grown thin Google, as for me, this frees up time to increase the scale of our ambitions," - said Paige.

Congratulate new CEO has already chairman of Google, Eric Schmidt.

By "losing weight» Google Paige means that Google will remain the responsibility of search advertising business, maps, Google Play Store, YouTube and Android. At the same time he and Sergey Brin will devote more time to the pilot projects.

To help them in the Alphabet will be Chief Financial Officer Ruth Porat, who previously held a similar post at Google. Who joined the company in the spring at Morgan Stanley Porat Bloomberg has repeatedly called "the most powerful woman on Wall Street."

As explained in the official handling himself Page, Google has never been a traditional company, and often engaged in the development of technologies in areas that are far from the most important to the company's search business. The new structure will enable Alphabet engaged in the development of innovative products without compromising the core business Google.

With this guide the new company does not intend to use the Alphabet as a market brand for the promotion of new and existing products. Each company within the holding company, will develop independently and under its own brand.

Paige also explained that means the name of the new company on the one hand, a collection of letters that make up the language of one of the greatest achievements of mankind; with the processing of language and writing is the basis of the search engine Google. Also, the company name is a kind of pun, since the term Alpha-beta slang startups is the desire to get higher returns from venture capital investments.

According to documents filed with the Securities and Exchange Commission, Google shares will be included in the holding's shares Alphabet. On the back of this news the price of Google shares rose more than 4%.

Do not stay aside and Internet users, thanked Google for interesting post-employment on Monday.